Imagine you wake up and hear the news that your favorite food delivery giant company, Zomato, is now part of something called eternal. Sounds Weird, right?
Recently, Zomato’s new identity made a bold move by changing its parent company to Eternal on Thursday, February 6th. This represents a shift beyond just food delivery. But what does it really mean?
Is this rebranding just a glimpse of an exciting future strategy where Zomato considering expanding its reach, or is it just another normal rebranding with no real impact on users like you?
Rebranding is not just about changing the name- it’s about redefining the brand identity. Big companies like Jaguar, Facebook ( now Meta ), and Google ( now Alphabet ) have done it for larger ambitions.
So, is Zomato’s transformation a bold move towards innovation, or is it just a branding exercise to stay relevant? Let’s see in the article what’s the real story behind it?
1. The Motivation Behind the Rebranding
Blinkit’s Influence: More Than Just Food Delivery
If you have used Blinkit for groceries or other essentials delivered in minutes, you have experienced Zomato’s evolution in action.
When Zomato acquired Blinkit, it was not just about adding another service company-it was about expanding into instant commerce. Food delivery may have been Zomato’s base, but with Blinkit, it became clear that the company had bigger ambitions.
This strength has made the old identity feel limiting, pushing them to adopt a name that reflects their long-term growth beyond food. Hence, Eternal.
CEO’s vision- What the Deepinder Goyal says
Deepinder Goyal has always focused on thinking beyond today. In this statement, he highlighted that the rebranding is not just cosmetic- it represents the company’s desire to create something that is long-lasting and stays forever.
He visions a future where Zomato ( which is now under eternal ) is not just about restaurants and takeout but a community that serves multiple needs seamlessly.
In these words, the move is about building businesses that stand the test of time, representing the deeper philosophy behind the name Eternal. In simple words, it is not just about food anymore-it is about staying relevant in an ever-changing digital world.
Beyond Food: What’s Next for Zomato?
Zomato has already transformed itself into grocery, logistics, and even financial services like Zomato Pay. The rebranding to Eternal signals a commitment to exploring the new services-whether it’s related to quick commerce, or AI-driven food recommendations.
The company is not just a food delivery platform, it’s transforming into something bigger. For users like us, this rebranding raises so many exciting questions:
- Will Eternal bring services that make life more convenient?
- Could Zomato services expand into new areas like cloud kitchens, subscription-based meal plans, or a larger e-commerce ecosystem
2. Analysis of the Corporate Strategy:
The concept of Eternal: more than just a name?
Names matter, especially in the marketing world. Zomato’s decision to rename its parent company to Eternal specifies a sense of continuity, expansion, and longevity.
With this change, Zoamto is sending a clear message: it doesn’t want to be just a food delivery service anymore. Instead, it wants to be seen as a company that is constantly evolving, innovating, and expanding into new industries.
How does Zomato’s move compare to Meta & Alphabet?
Zomato’s rebranding is following the footsteps of tech giants like Facebook( now Meta ) and Google ( now Alphabet ). These companies didn’t just change their names – they did it to redefine their identity.
- Google → Alphabet (2015): Google rebranded to Alphabet to reflect its expertise in areas beyond search, like AI, vehicles, and life sciences.
- Facebook → Meta (2021): Facebook changed its name to Meta to emphasize its commitment to the metaverse.
- Zomato → Eternal (2025): With this rebranding, Zomato is making a similar statement-it’s no longer about just food, but about something bigger, and more diverse.
Long-Term Vision or Short-Term Hype?
Rebranding can be a powerful strategy, but only if it still engages with the user’s requirements. If Eternal is truly about long-term expansions, we should expect to see:
- New Business models Beyond food delivery and quick commerce services.
- Tech-driven innovations like AI-powered recommendations.
- Stronger global positioning that makes Zomato a player in India’s food market.
But if this is just a branding with no real changes, then it risks becoming a brand that fades over time. Consumers and Investors will be excited to see if Zomato delivers on its promise of something Eternal or if it’s just a temporary makeover with no lasting impact.
3. Consumer and Market Reactions:
Public Response: Mixed Reactions from Users
The initial reaction from consumers has been a mix of curiosity and confusion. Many users are wondering, “How does this affect me?”
Since Zomato’s core food delivery service remains unchanged, for the everyday user, the rebranding feels abstract- a corporate decision that doesn’t directly impact their experience.
On social media, reactions are full of excitement about what’s next to playful memes questioning why a successful brand needed a name change.
Some loyal users fear that rebranding could mean a changing name from the food focus that made Zomato a household name.
Potential Impact on Market Position and Investors:
For investors, rebranding is creating a crucial question: Will this increase the company’s value?
Zomato’s stock has already seen fluctuations following the announcement, as the market considering whether this move signals true identity or is just a repositioning strategy.
If Eternal successfully adapts AI-driven commerce, it could strengthen its market standing. However, if the name change fails to be accurate results, investors’ confidence will also fade.
4. Implications for the Future:
New Opportunities:
Eternal (Zomato) needs to explore several new steps:
- Fintech & Payments: Expanding Zomato Pay into a full-fledged digital payment system.
- Cloud Kitchens & Subscriptions Services: Offering meal plans or pre-made meals delivered quickly.
- E-commerce & Grocery Expansion: Further expanding Blinkit and other platforms into a broader commerce platform.
Risks Involved: Will Consumers and Investors Buy Into It?
Every rebranding comes with risks, and Eternal is no exception:
- Consumer Detachment: if the consumer feels the change is unnecessary, then the user may abandon it
- Investor Certainty: Without clear expansion plans, investor confidence might drop.
- Operational challenges: scaling into new industries is complex and requires substantial investment.
Conclusion:
If Zomato successfully builds new revenue streams under his name, the move will be seen as a visionary transformation. However, if it remains just a name change, it risks being remembered as a banding with no real impact.
The rebranding reflects substance, not just style. If Eternal turns Zomato into a multi-industry powerhouse, this move could be a game-changer. But if it’s just a rebranding exercise, it may feel like a missed opportunity.
For now, the question remains: is the beginning of something truly “Eternal” or just a brand refresh? Time will tell.
FAQs
Why did Zomato change its parent company’s name?
Zomato isn’t just about food delivery anymore! With its Blinkit acquisition, it’s diving deep into quick commerce, groceries, and who knows what next? The name Eternal signals long-term ambitions beyond just ordering biryani at midnight.
Does this mean my Zomato app will look different?
Nope! You’ll still see the same Zomato app, red theme, and your favorite restaurants. The rebranding is more about what’s happening behind the scenes—like expanding services and new business moves.
Wait… Zomato is now called Eternal? What’s happening?
Not exactly! Zomato is still Zomato, but its parent company has been renamed to Eternal. Think of it like how Google became Alphabet—the brand we love remains, but the company is expanding into bigger things.
Will this make ordering food faster or better?
That’s the hope! With Eternal, Zomato is positioning itself for more innovation. So expect smoother deliveries, better AI recommendations, and deeper integration with Blinkit for groceries and essentials.
Is this just a fancy name change, or does it actually mean something?
Good question! While some people think it’s just a corporate glow-up, Zomato (oops, Eternal!) insists it’s about building a future-proof company that can offer more services beyond food delivery.
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