Why Pizza Hut’s Juicylicious Pizza Says ‘No’ to Ketchup

The Insight: Why This Campaign WorksIn-Store Activation: "The Ketchup Exchange"The Product: Juicylicious Pizza RangeThe Digital…

How Tira’s Women’s Day Campaign Reimagined Rickshaw Rides'
How Tira’s Women’s Day Campaign Reimagined Rickshaw Rides?

For millions of Indian women, auto-rickshaws are not just a means of transportation—they're mobile sanctuaries…

Samsung’s Eyebrow Dance Challenge Shakes Up 5G Marketing in India

Introduction: The Dance That Swept India Off Its Feet Samsung has redefined smartphone promotion in…

Coke Wants You to Wait for Halftime – But Pepsi Says, Why Wait?

Coca-Cola’s Game Plan: The ‘Halftime’ Strategy – A Drink for the Big MomentsPepsi’s Bold Move:…

Zepto & Shaadi.com’s Billboard Sparks a Fun Brand War on Social Media!

Introduction1. How Clever Outdoor Ads Grab Attention ?2. Case Study – How Zepto & Shaadi.com’s…

Myntra’s Birthday Blast: Fashion, Fun & Star Power Like Never Before!

Campaign OverviewAdvertising Strategy of MyntraCelebrity CollaborationMarketing InsightsConclusionWhy should I shop during the Myntra Birthday Blast?What…

Zomato’s New Identity as Eternal – What’s the Real Story?

Table of Contents1. The Motivation Behind the RebrandingCEO's vision- What the Deepinder Goyal saysBeyond Food:…

How is Wok Tok Engaging Consumers Through Innovative Marketing Strategies?”

Table of Contents Wok Tok Introduction in the Market:   Audience Targeting: The Instant Cup…

Why Jaguar Choose to Rebrand and How it Affects its Strategy

Table of ContentsWhy did Jaguar Rebrand?“Copy Nothing” Reviews & Opinions:  Reasons for the Rebranding: 1. Market…